Our Team

Behind every unforgettable tour and tournament is a team of real people who love what they do (and drink a lot of brews while doing it).

From planning fixtures and negotiating deals to designing brochures and rescuing office plants, we each bring something different to the Esselle table — but we're all here for the same reason: to make your sporting adventure seamless, exciting, and totally stress-free.

Director and Tour Co-ordinator

Abby Smith

Abby and husband James took over the reins at Esselle in 2024. With years of school business manager know-how, she keeps the numbers balanced and the clients smiling. Never more than a day away from rewatching Game of Thrones or Harry Potter - and yes, she’s sorted into Gryffindor.

Director and Business Development

James Smith

The other half of the husband-and-wife duo, James brings rugby grit and coaching smarts to the team. From negotiating the best tour deals to cheering from the touchline, he’s always thinking of our clients. Often found in the saddle or sideline - and always in full-on cheerleader mode.

Tour Co-ordinator

Aaron Pearson

Aarron’s been with Esselle for over 12 years and knows our tours inside out. He handles football, hockey, and bowls with ease, and our clients adore him. Massive Liverpool fan, part-time whale and sea-life saver, full-time office DJ. If there’s a clipboard, a fixture list, or a playlist - he’s got it covered.

Graphics and Communication

Emma Cooke

New to Esselle but no stranger to getting stuck in, Emma joined after a long NHS career and now handles all things creative - from words to visuals. She’s happiest wrangling wild ideas or half-dead houseplants. A certified plant whisperer with a passion for punctuation and peace lilies.